- Owner
- Writer, approved by the owner
- Cadence
- One page per service; reviewed twice a year
- Time box
- Three to four hours per page
- Output
- Published page and passage test
What assistants quote from a service page
When an assistant recommends a business, it usually gives a reason: open on Sundays, specializes in older homes, takes a named insurance plan, offers a free estimate. Those reasons come from somewhere, and the business's own service pages are the source it controls. Bay Area AEO builds answer-ready content for this reason: service pages, FAQs and structured data that answer real customer questions in plain language, so AI has something specific to quote.
A page that opens with a paragraph about the company's history and its passion for quality gives an assistant nothing to use. A page that opens with what the service is, who it is for, where it is available and roughly what it costs gives it four facts in two sentences.
Page anatomy
Every service page follows the same order, which also happens to be the order customers read in.
| Section | What it says | Typical length |
|---|---|---|
| Answer paragraph | What the service is, who it is for, where it is offered, and the single most asked condition (price range, timing or insurance) | 40 to 70 words |
| How it works | The steps from first call to finished job, in order | Four to six short steps |
| Timing and cost | Typical duration and a price range or the factors that set the price | One short paragraph |
| Where | The cities and neighborhoods served for this service | One list or sentence |
| Credentials | Licenses, certifications or provider bios that apply to this service | Two to four lines |
| Questions | Three to six questions from the prompt panel, answered directly | 50 to 80 words each |
| Next step | How to book, call or request an estimate | One line plus the phone number |
Procedure
- Pick the service and its questions
Take one service from the fact sheet and every prompt-panel question that touches it.
- Collect the facts
From the owner: the steps, the usual time, the price range or what sets the price, the cities served and the credentials. From reviews: the phrases customers use about this service.
- Write the answer paragraph first
Write it as if it were the whole page. If a customer read only this paragraph, would they know whether to call?
- Fill the remaining sections
Use short paragraphs and plain words. Use the customer's term for the service, with the trade term once in brackets if it helps.
- Run the passage test
Tick every line below. Fix any line that fails before the page goes to the owner.
- Approve and publish
The owner checks facts and prices. Publish, add the page to the sitemap and log the URL on the 90-day board.
Passage test: tick each line for every page
REWRITE CARD
Before. Welcome to our family-owned company, proudly serving the community for many years with quality and care. Contact us today for all your plumbing needs!
After. We replace tank and tankless water heaters in Hayward, Castro Valley and San Leandro, usually the same day or the next. Most standard replacements take three to five hours, and we give a fixed price before any work starts.
The rewrite names the service, three cities, a time frame and a pricing promise in two sentences. Every one of those is something a customer asks an assistant about.
Writing about price
Many owners hesitate to publish prices. Customers ask about cost anyway, and assistants answer, using whatever they can find. Bay Area AEO's niche pages ask for typical cost ranges on dentist treatment pages and plumbing service pages for this reason. A range with the factors that move it ("most replacements fall in this range; a move to tankless or a hard-to-reach location costs more") is accurate, useful and quotable, and it does not commit the business to a fixed number.
One service, one page
A single page that lists twenty services in bullets cannot answer twenty questions well. Split the core services onto their own pages and keep a short overview page that links to each. The fact sheet's services column is the page list. Start with the services in the first slice of the 90-day board, and add the rest a few at a time.
Keeping pages current
Review each service page twice a year against the fact sheet and the latest reviews. Prices change, new neighborhoods are added and staff move on. Every review is an opportunity to add one new customer question from the prompt panel's waiting list. Record the review date at the bottom of the page so customers, and the people maintaining the page, can see it is kept up to date.
Done when